ArtCenter Institute of Design (ACID) is the exclusive partner of ArtCenter College of Design for the purpose of creating educational opportunities in China. From this partnership, ACID has the unique advantage of bringing many famous designers from the prestigious ArtCenter to China. ACID also has a strategic partnership with the Beijing Industrial Design Center (BIDC). Beginning in 2014, ACID held nine “Create Change Design Forums” in China attracting participants from over 100 Chinese companies. Based on the great success and popularity of the “Create Change Design Forums,” ACID is expanding its educational platforms in China.

ACID offers short forums for the leadership teams of individual companies, focusing on the process of innovation, business and branding strategy, and design management. Also, ACID offers workshops for company designers to introduce the theory and practice of good design and the importance of effective presentations. Finally, ACID also holds events for students in order to prepare them for professional design careers.

Starting in 2016, ACID will launch a new opportunity for companies to learn from the professional expertise of prominent ArtCenter alumni and faculty. ACID will work with Chinese companies in a consulting partnership to build a culture of innovation and to give the companies a competitive advantage. Based on the company’s needs and goals, ACID will put together a unique team of designers and business strategists to work with company leadership and designers on specific company projects or to help launch a new creative vision and strategy.


download forums introduction   ArtCenter in china.pdf



2017 “Create Change” Design Forums · Beijing
JULY 21st · EXCLUSIVE FORUMS

Conference

Transportation Design

- smart vehicle
- eco-system

AR+VR

- evolution of AR&VR industry
- experience design
- emerging technology

Entertainment Design

- connecting with stories
- design for immersive worlds
- partnering with the audience

JULY 22nd · CONFERENCE

Exclusive Forums

Creativity, Invention, Production

Successive Read

Changing the game

* Exclusive Forums access to executives and industry experts, educators only.


Advanced Design Workshop


 July Beijing


ADVANCED ENTERTAINMENT DESIGN
 
  • Entertainment design and development process.
    -Design value proposition
  • Concept ideation of character and environment
    - Critique
  • Design development
    (Color scripting)
    Critique
  • Design development
    (Mood and storytelling)
    1 on 1 Critique
  • Design development
    (lighting design)
    1 on 1 Critique
  • - Presentation 

July Beijing


INTERACTION DESIGN WORKSHOP
 
  • Day 1
  • Discover - Uncovering unmet needs and territories.
    Techniques: Social listening, Ethnography, Trend-scouting
  • Day 2
  • Concept - Choosing the right concept, features etc.
    Techniques: Concept prototyping, Online community, Quantitative research
  • Day 3
  • Develop - Validating and improving concept/product
    Techniques: Usability research, Participatory design
  • Day 4
  • Refine - Optimizing product and learning for next phase
    Techniques: Analytics, User feedback, Social listening
  • Day 5
  • INNOVATION that transform the world
  • Day 6
  • -Presentation

July Beijing

ADVANCED TRANSPORTATION
DESIGN WORKSHOP
  • Introduction / Fundamentals of Excellence
    Automotive Design Process
    - Design challenge
  • Design as Value / Exterior Design Composition
    Form Design Virtues
  • Designing for Experience / Interior Design Composition
    Principles of Interior Design
    - Design challenge & critique
  • The Art of Design Critique and Presentation
    1 on 1 Critique
  • The Future of Cars and Car Design Profession
    1 on 1 Critique
  • Conclusion / Creative Charge
    -Presentation 

 


2016 "Innovations that Transform the world" Design Conference