ArtCenter Institute of Design (ACID) is the exclusive partner of ArtCenter College of Design for the purpose of creating educational opportunities in China. From this partnership, ACID has the unique advantage of bringing many famous designers from the prestigious ArtCenter to China. ACID also has a strategic partnership with the Beijing Industrial Design Center (BIDC). Beginning in 2014, ACID held nine “Create Change Design Forums” in China attracting participants from over 100 Chinese companies. Based on the great success and popularity of the “Create Change Design Forums,” ACID is expanding its educational platforms in China.

ACID offers short forums for the leadership teams of individual companies, focusing on the process of innovation, business and branding strategy, and design management. Also, ACID offers workshops for company designers to introduce the theory and practice of good design and the importance of effective presentations. Finally, ACID also holds events for students in order to prepare them for professional design careers.

Starting in 2016, ACID will launch a new opportunity for companies to learn from the professional expertise of prominent ArtCenter alumni and faculty. ACID will work with Chinese companies in a consulting partnership to build a culture of innovation and to give the companies a competitive advantage. Based on the company’s needs and goals, ACID will put together a unique team of designers and business strategists to work with company leadership and designers on specific company projects or to help launch a new creative vision and strategy.

download forums introduction   artcenter-china-2016.pdf

2016 “Create Change” Design Forums · Beijing


Competitive Advantage


Scalable Value

Strategic Innovation

Virtual Experience

Immersive Experience

Exclusive Forums

Transportation Design

- autonomous driving
- design/business management
- user experience
- sustainability (alternative fuels)

Product and Interaction Design

- new online business practices
- e-commerce
- user experience
- internet of things
- wearable technology

Entertainment Design

- building the world of Animation
- virtual reality
- visual storytelling

*July 23rd, Exclusive Forums access to executives and industry experts only.

Advanced Design Workshop

 July 18-24 Beijing

  • Entertainment design and development process.
    -Design value proposition
  • Concept ideation of character and environment
    - Critique
  • Design development
    (Color scripting)
  • Design development
    (Mood and storytelling)
    1 on 1 Critique
  • Design development
    (lighting design)
    1 on 1 Critique
  • - Presentation 

July 18-21 Beijing

  • Day 1
  • Discover - Uncovering unmet needs and territories.
    Techniques: Social listening, Ethnography, Trend-scouting
  • Day 2
  • Concept - Choosing the right concept, features etc.
    Techniques: Concept prototyping, Online community, Quantitative research
  • Day 3
  • Develop - Validating and improving concept/product
    Techniques: Usability research, Participatory design
  • Day 4
  • Refine - Optimizing product and learning for next phase
    Techniques: Analytics, User feedback, Social listening
  • Day 5
  • INNOVATION that transform the world
  • Day 6
  • -

July 18-24 Beijing

  • Introduction / Fundamentals of Excellence
    Automotive Design Process
    - Design challenge
  • Design as Value / Exterior Design Composition
    Form Design Virtues
  • Designing for Experience / Interior Design Composition
    Principles of Interior Design
    - Design challenge & critique
  • The Art of Design Critique and Presentation
    1 on 1 Critique
  • The Future of Cars and Car Design Profession
    1 on 1 Critique
  • Conclusion / Creative Charge

Nathan Fowkes is a veteran entertainment industry artist with credits on 11 animated feature films including: The Prince of Egypt, Spirit, several projects within the Shrek Universe, How to Train Your Dragon, The Legend of Puss in Boots and Rio2. Nathan is also well known as a teacher of theatrical color, light and design; he has taught at The Los Angeles Academy of Figurative Art, The Walt Disney Company, ArtCenter and the Laguna College of Art and Design.
Additionally Nathan consults for game design studios to enhance the quality of their theatrical presentation. He has worked with numerous clients including Blizzard Entertainment, Infinity Ward, Disney Interactive, Riot Games, King, Ubisoft and Rovio.

Nathan Fowkes
Visual Development Artist

Wade Convay is the interactive creative lead at Google’s Brand Studio. He works with a transdisciplinary team across brand design, marketing, and cross-product initiatives to create the next great experiences from Google. Previously he was the executive creative director and VP of Product Innovation at R/GA, working on the Nike+ ecosystem of products. He also worked on brands such as Converse, Fossil, Louis Vuitton, Samsung, Toyota, Walmart, and Zagat. Wade has been faculty member at the School of Visual Arts in New York for the last 5 years building the interactive department from two instructors to over 20. He graduated from ArtCenter College of Design with a degree in Graphic Design.

Wade Convay
Creative Lead, Google’s Brand Studio

Marek Djordjevic was born in Belgrade, former Yugoslavia and received his degree at Art Center College of Design in Pasadena. He began his career at BMW Group, initially based at BMW DesignworksUSA and later at various studio locations in Europe, where he worked on the design of BMW concept and production cars, as well as Mini, MG and Land Rover models during BMW’s ownership of Rover Group.
Sharing his professional knowledge, insight and passion, Djordjevic has also been lecturing as Adjunct Professor at Art Center College of Design for over 10 years, fostering the future of creative professionals in Advanced Transportation Design.

Marek Djordjevic
Owner, Marek Djordjevic, Inc.


"Create Change" Design Forums 2014-2015